Propsponge

As a spare time passion project I partnered with a founder building a PropTech startup aimed at disrupting the asset management industry through an automated analytics suite. The platform helps asset managers gain a clearer overview of their building portfolios and make more data-driven decisions.

Coming from a technical background, the founder was looking for dedicated design support. Over the course of a year, we met weekly to shape the company’s visual identity, website, and core product experience.

I led the development of the CVI and translated our ideas into a cohesive digital presence aimed very intentionally for the target audience. Through close collaboration, we aligned business goals with user needs and defined a clear design direction for both marketing and product.

To take on some of the more complex challenges, I initiated and facilitated focused workshops on brand identity and website structure in order to ensure strategic clarity and build a scalable foundation for future growth.